THE LITTLE RED envelope just
sat there. Night after night.
Mocking.
You would think it was filled
with anthrax, the way no one
wanted to touch it. But inside the
envelope was a DVD, rented from
Netflix by Louis Marino and his
wife, Trente Miller, in Brooklyn.
“‘The English Patient,’” said
Marino, 39, creative director for an
ad agency. “I never got a chance
to see it in the theater. My wife
was like, ‘Yeah, I’ll definitely watch
that with you. Put it on the list.’ It
goes on the list.”
And so began their siege in this
new trench on the front lines of
American marriage: the shared
Netflix queue.
With a nation in recession and
households cutting back on nights
out at the movies, even canceling cable
services, Netflix has thrived, with
a growing number of subscribers
looking for cheap escapist relief.
The company announced in
February that it had surpassed 10
million subscribers. The slim red
envelopes are everywhere these
days, each packed with a single
DVD, pumping like platelets
through the nation’s mail system.
But for many couples, the queue
— the computer list of which films
will arrive next in the mail, after
those at home are returned — is as
important as everything else that
spouses and other varieties of significant
others share, from pet
names to closet space to the bathroom.
For some, this is fine. For
others, the queue is the new toilet
seat that somebody left up.
Back to that disc at the Marino
residence, dug in like an old grudge.
“I had ‘English Patient’ for
more than six months,” Marino
confessed.
“It just sat. My wife thought it
would be too depressing. I’m like,
‘When are you going to be in the
mood to watch it?’ She’s like, ‘I
don’t know.’”
Eventually, it was returned unwatched.
Marino and Miller are not
alone. Far from it. Men and
women from perfectly happy partnerships
report their own dysfunctional
cohabitation within the
confines of the queue.
“It comes down to who gets the
queue,” said Michelle Newton, 37,
a homemaker and mother in Leland,
N.C.
“Let’s say there’s a couple things
I want to see,” she said. In that case,
she will sneak into the queue and
move her movie to the top, often
dashing the hopes of her husband,
Grant, a reactor operator at a power
plant, at the last moment.
“My husband had looked at the
mail and thought a guy flick was
coming in, and it’s a chick flick,”
Newton said of a recent dust-up.
“He’ll go back through and
move stuff back up the queue. It’s
who keeps up with the queue, as
awful as that sounds.”
They recently cut back from a
two-disc $13.99 monthly subscription
to the austerity plan of one
disc at a time, $8.99, putting all the
more pressure on who wins the
battle of the queue.
“Right now we have ‘Man on
Fire,’” she said. (The 2004 film, decidedly not a chick flick, stars
Denzel Washington.) “We’re not
sure who put it there,” Newton
said skeptically. “He’s saying it
wasn’t him. He hasn’t watched it
yet. If he doesn’t watch it in the
next few days, it’s going back.”
Policing the queue is a delicate
matter.
Tom Smith, 35, of Park Slope
in Brooklyn, ran the queue he
shares with his girlfriend, Michelle
Yarnick, with an iron fist, creating
a two-week rule for DVDs in the
apartment. After that — out.
But a few too many of Yarnick’s
movies went out unwatched,
and he recently extended the limit
to four weeks — a Netflix eternity
to many, including himself, but
what are you going to do?
Greg Albrecht, 28, a software
engineer in San Francisco, has
been on the receiving end of the
premature return. “If I don’t watch
it within a week, she’ll return it,”
he said of his fiancee.
Dr. Adam Wolfberg, 38, in
Newton, Mass., would be thrilled
with any sort of time limit for his
family’s rentals. Every month, his
credit card is charged $17.84, with
tax, for their three-disc subscription,
and yet he doesn’t remember
the last time a disc was watched.
“I don’t even know where they
are,” he admitted glumly.
Wolfberg is a cash cow for Netflix,
having already spent many
times over what he would have paid
to buy the three DVDs. The business
model, wherein the busiest
customers save the most money, is
not unlike a gym membership, and
adds a familiar stress — finances
— to the couple sharing a queue.
An unreturned disc is costing
them money. And just as gym
members sometimes slack off after
an initial burst of dedication, Netflix
users become more careless
with the disc-to-cost ratio as the
months of membership wear on.
Some couples need help from
a third party, so Netflix came up
with its Profiles tool, sort of like a
therapist for the queue. Each partner
gets his or her own profile, and
an allotment of discs, so that films
from each list come and go and no
one party takes over.
Netflix does not know how many
of its accounts are for individuals
and how many are for couples.
There has been at least one “Netflix
divorce,” in which a couple gave
up on trying to share a queue and
instead created two accounts, said
a spokesman, Steve Swasey.
The number of accounts with
separate profiles is very small —
so small that last year, Netflix announced
it was doing away with
the tool. The news was met with
outrage.
“Because of the strong response
from the very few who use
it, we decided it was an important
enough element for them to keep
it,” Swasey said.