Target Corp. has thrown itself into a heated price war on books expected to be top sellers.
The Minneapolis-based discounter said Monday that it will offer some of this season's most anticipated book titles at $8.99, in line with recent moves by Walmart.com and Amazon.com.
Target says the price applies to pre-orders on Target.com of such books as "Breathless" by Dean Koontz, "Ford Country" by James Patterson and "Under the Dome" by Stephen King.
Today's news video
The book battle started Thursday, when Wal-Mart said its Web site would charge just $10, with free shipping, for such upcoming hardcover releases as Sarah Palin's "Going Rogue" and John Grisham's "Ford County," 60 percent or more off the regular cost.
Amazon.com, the largest online book seller, then matched the prices. The fight became even fiercer when the two competitors lowered the prices even further to $9 by Friday.
A check online Monday afternoon of several of the titles revealed that Target.com, Amazon and Walmart.com have similar prices. Walmart.com and Target.com are selling "Under the Dome" and "Breathless" at $8.99, a penny less than Amazon.com.
The price war, occurring as the critical holiday shopping season gets under way, is bad news for independent bookstores, as well as the large chain bookstores Borders and Barnes & Noble. These chains have seen their sales and profits squeezed by discounting and a decline in their music business.
Get The State newspaper delivered to your home. Click here to subscribe.
We encourage an open – and civil – exchange of affirming and dissenting opinions on our stories. We invite you to respectfully comment on our content as part of our interactive community.
Click here to read our comment guidelines and learn about our commenting system. Report abuse by clicking the "Report Abuse" link.
E-Mail
Print
