Mandi Engram

January 25, 2010 

Her job: Director of marketing, Midlands Authority for Conventions, Sports & Tourism

Age: 29

Family: Single

Education: Bachelor's degree in journalism and mass communications from USC

Community/professional involvement: Marketing chairwoman, Columbia Opportunity Resource; Class of 2009 Glenn Jacobus Award, Leadership Columbia; events subcommittee chair, United Way of the Midlands Communications Committee; marketing chair, Healthy Learners Midlands Advisory Board; promotional campaign co-chairwoman, Columbia Talent Magnet Project; steering committee, Social Media Club Columbia; Junior League of Columbia

Her story: After graduating from college, Engram worked for Healthy Learners and Sisters of Charity Providence Hospitals in the development department. She became the sales assistant for the Columbia Metropolitan Convention and Visitors Bureau and was promoted to sales manager.

Engram became the director of Internet marketing for the Midlands Authority for Conventions, Sports & Tourism and now heads all marketing for the agency that oversees the convention center, visitors bureau and regional sports council. She's known for her use of social marketing and, according to several sites, is one of the state's most prolific Twitter users.

What saying does she live by? "I had a teacher and coach in high school, Robin Thomas, who made us memorize and recite every single word to 'Attitude' by Charles Swindoll. Your attitude is absolutely the difference between success and failure."

Her life changed when ... "I realized that you don't have to be the most outspoken person or the most intelligent person in the room to take on leadership roles and make an impact in the community."

Why should people use social media in their professional life? "Social media isn't just for young techies and marketers. It's the new telephone and e-mail. ... Outside of marketing Columbia, I use social media to research marketing ideas, learn new skills, find potential vendors, connect with others in the industry, keep up with local news, or get quick answers to questions throughout the day.

"Twitter is kind of like Google, but you've got live people there who are willing to help you. ... I've used it for everything from finding a last-minute photographer to recruiting volunteers or auction items to fixing computer problems."

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