The inaugural Famously Hot Music Festival is a three-day festival that is separated into three nights of genre-specific music: EDM Friday, rock Saturday and country Sunday.
The festival, which runs today through Sunday in Finlay Park, has only one stage, so organizers booked the festival to maximize audience draw. The reasoning is simple: If a music fan likes, say, rock, that fan is probably more likely to buy a ticket for a daily lineup featuring five rock bands instead of seeing one rock band play on a varied lineup. (Even if the rock bands are now known as nostalgic acts? That remains to be seen.)
A total of 15 performers will play on the Famously Hot Stage.
Friday (gates open at 2 p.m.)
EDM: A brief introduction for the uninitiated: EDM an abbreviation for electronic dance music is an amalgamation of various club music subgenres jungle, house, trance, etc. from the 90s and 00s.
The rave culture, once celebrated for and gravitated to because of its subversive intent and the illicit drug use, is no longer in opposition to pop culture. Its now part of the fabric. The DJs, who use computers, turntables, mixing consoles and iPads, in the scene are global; they are rock starts. EDM even has its own Grammy category, as the genres synthesized foundation and robotic filtering of vocals has infiltrated pop music radio. Singers from Britney Spears to Katy Perry to Chris Brown have co-opted the EDM sound that originated in dance clubs. EDM has become big enough to sustain its own large, multiday festivals.
In the dance clubs, though, the sound is morphing at a rate much faster than pop musics reproduction and refitting can keep up with. EDM subgenres (some with their own subgenres) such as break, dubstep and Hi-NRG continue to evolve on the dance floor. One thing remains paramount: the break, the space of air, sometimes filled by instruments, before the drums return with bombast. Therein lies EDMs kinship with all rhythmic genres and, by extension, all music: where the drum beat hits is so important.
2:45-3:45 p.m., Minnesota: Post-industrial dance music. Its a sci-fi fans fantastic nightmare, what the next reboot of Total Recall should sound like.
4:15-5:15 p.m., Archnemesis: The music endures a warping effect when manipulated by this sample-heavy duo. Youll probably hear something you recognize.
5:45-6:45 p.m., Eliot Lipp: The producer makes music that doesnt have to be demarcated as EDM, even though his music retains some of EDMs vestiges like throbbing bass lines and truncated transitions. In other words, Lipp blends extremely well. Next weekend, hes playing the Electric Zoo Festival headlined by the kings of EDM, Skrillex, David Guetta and Tiesto.
7:15-8:15 p.m. SAVOY: The respected trio of EDM producers embodies the hip quotient of the genre, which is why SAVOY is playing Jay-Zs Made in America festival next month in Philadelphia. SAVOYs music is laser sharp with an impressive melding of titanic breaks and swarming vocal production.
8:45-10 p.m. EOTO: Michael Travis and Jason Hann use various instruments, including keyboards, guitars and drums, computers and looping software to create a dynamic live set that essentially redefines what live electronic music is. EOTO formed as a side project to The String Cheese Incident, a popular jam band.
After party: The Famously Hot EDM Cool Down After Party will be held at Red Hot Tomatoes, 632 Harden St. More DJs, including some local, will perform. $10
Saturday (gates open at 2 p.m.)
ROCK
2:45-3:45 p.m., Eve 6: The alt-rock band had two big hits in Heres to the Night and Inside Out. After disbanding, the trio has reunited to ride rock musics nostalgic wave.
4:15-5:15 p.m., Seven Mary Three: In the mid-90s, the band slid in between the grunge of Nirvana and Pearl Jam and the pop-rock of Hootie and The Blowfish. It must not have been a Cumbersome position, because that was the title of the bands massive hit.
5:45-6:45 p.m., Filter: The band introduced themselves to radio with the industrial-rock of Hey Man, Nice Shot before getting into balladry with Take a Picture.
7:15-8:15 p.m., Buckcherry: Wrist-cuff alt-rock with a sex-and-drugs attitude. That doesnt mean there isnt a soft side or that the band cant say Sorry.
8:45-10 p.m., Collective Soul: A benefactor of Hooties success, the Georgia rockers did what Hootie couldnt: sustain chart-topping popularity. Collective Soul had a number of No. 1 rock hits, including the memorable Shine, Heavy and The World I Know.
Sunday (gates open at 1 p.m.)
COUNTRY
1:45-2:45 p.m., Julie Roberts: The South Carolina natives song Sweet Carolina is being used to promote USCs historic $1 billion campaign Carolinas Promise.
3:15-4:15 p.m., Josh Thompson: Thompsons Beer on the Table is one of the best 9-to-5 songs since Dolly Partons 9 to 5.
4:45-5:45 p.m., Pat Green: He plays Texas country music, which is to say hes a long way from Nashvilles pop-country. Contemporary country just isnt his style.
6:15-7:15 p.m., Corey Smith: Smith has put together a concoction of country, blues and rock to form a sound that has endeared him to a loyal following.
7:45-9 p.m., Lonestar: The harmony-laden Texas band is celebrating 20 years together.
Reach Taylor at (803) 771-8362.


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