COLUMBIA — Good Morning Columbia, the long-running radio show, is once again without a home. On Friday it aired for the final time on WWNQ-FM Carolina Country 94.3, the shows third broadcast frequency in a year.
The show, hosted by Doug Enlow, Bill Benton and Charlie Benton, was on WISW-AM 1320 for more than a decade before a Cumulus Media shakeup at the local level forced the show off the air in late 2011. In April, the crew returned and began broadcasting on WWNU-FM, then-known as Carolina 92.1, an easy listening station.
In June, Double O Radio sold its two local properties, WWNU and WWNQ, to Hometown Columbia, which purchased the stations in a joint venture with Davis Media and Triple M Broadcasting. WWNU flipped to a rock-based format and rebranded itself as The Palm, a nod to South Carolinas nickname as the Palmetto State. WWNQ, known as Country Legends under Double O, was rebranded as Carolina Country.
Mike Allen, formerly of Charleston rock station WCOO-FM The Bridge 105.5, was hired to be WWNUs program director and morning host. Good Morning Columbia was shifted to WWNU in July.
With Good Morning Columbia off the air, this is the second remarkable departure from local radio in five days. On Thursday Keven Cohen, WVOC-FM 100.1s afternoon drive host for 13 years, was fired by Clear Channel Media and Entertainment. But unlike Cohens separation from WVOC, the release of Good Morning Columbia, which aired weekdays from 6-9 a.m., shouldnt draw the ire of the shows fans.
Kirk Litton of Hometown Columbia referred to it as the toughest personnel decision hes had to make.
And we all tried so hard to make the show fit, Litton said. But in the end, I think we all realized that they do a great three-hour news/talk show, but trying to make it work as a country radio station morning show was not going to succeed.
The guys and station are proud that we gave it every effort before coming to this decision.
Marty Hall will move from the afternoon to the mornings, and Mike Lockaby will switch from evenings to the afternoon drive. Litton said there will be a search for a permanent country morning show, as the station will focus more on music. Enlow, who is also on the air Saturdays from 11 a.m.-4 p.m., will remain with the station as weekend on-air personality.
Reach Taylor at (803) 771-8362.