If you’re fearful about how to afford Obamacare and other new regulations, one solution is clear: Your company must think and act differently to earn new profits in 2013.

Cushy jobs with easy paychecks secured via nepotism are going the way of the dodo bird. Everyone hired must be a profit center. Revised job descriptions and attitudes must contribute to sales and profits or time and cost savings, or both, in all sectors.

If business owners want to hire the very best employees, they’ll have to earn new profits to afford advanced wages, modern work environments and costly health insurance. If they want to give philanthropically, financial earnings must increase. New equipment? Paid vacation? Modern software? New profits, new profits, new profits.

If you’re like me and yearn for excellent S.C. education, pristine public services and sustainable conservation and development, an actual currency economy must replace South Carolina’s non-cash, under-the-table, bartering economy.

Bottom line: To afford Obamacare, workplace policies, people, procedures and capitalism must improve and strengthen. Ultimately, paying customers are the ones with the money. So, what is your strategy to offer better results, new value and improved experiences to customers so that you can record greater profits?

Baron Hanson

Charleston