The State Media Company

February 11, 2013 

The State Media Company
1401 Shop Road
Columbia, SC 29201-4843
800-888-5353

Quality Journalism: The State newspaper's journalistic quality has been recognized repeatedly across the country and state, most recently as one of the top 10 in the country for sports, features and business sections. The paper also has won awards for watchdog journalism, including the Associated Press Managing Editors First Amendment award for articles detailing the unauthorized public spending for the excavation, recovery and preservation of a sunken Confederate submarine, the H.L. Hunley.

Our strengths are in our outstanding journalism covering local news, University of South Carolina and Clemson athletics, and state and local politics.

Founded: The State Media Company was founded on February 18, 1891 by the Gonzales brothers (N.G., Ambrose and William). The name and the state tree, the Palmetto, which accompanies the name, symbolized the brothers' commitment to the state of South Carolina.

Sons of an aristocratic planter's daughter and a Cuban revolutionary who also was a Confederate colonel, the Gonzales brothers wanted to create a powerful voice and led the newspaper to become the largest and most influential in the state.

The newspaper was family-owned until 1986, when it was purchased by Knight Ridder. It was bought by The McClatchy Company in 2006 with McClatchy's acquisition of Knight Ridder.

Key Executives:
Mark Lett, VP & Executive Editor
Richard Rinehart, Regional Sr. VP of Operations and Strategic Planning
Bernie Heller, VP/Advertising
Diane Frea, VP/Human Resources
Kelly Edwards, VP/Finance
Gary Ward, Managing Editor for Online
Warren Bolton, Associate Editor
Derek Lawson, IT Site Manager

General Hiring Contact: Vice President, Human Resources Diane Frea at 803-771-8350 or e-mail dfrea@thestate.com

Distinction: South Carolina’s largest newspaper

Market: The State is a statewide capital city newspaper; Columbia is the state capital of South Carolina.

Circulation Area: The State circulates in 26 of 43 counties in South Carolina. Richland, Lexington and southern Kershaw counties make up the core market. The city of Columbia is in Richland County and contains the South Carolina State Capitol, The University of South Carolina and the U.S. Army's Fort Jackson. The city of Lexington is located in Lexington County.

Customers: Three-fourths of adults and two-thirds of 18- to 34-year-olds in the core market read The State in print or online over the course of a week. The Media Audit, which measures only website visitors from the immediate market area and is an arm of 35-year-old market research firm International Demographics Inc., recently reported that TheState.com is one of just 10 daily newspapers with an 80 percent audience reach (print and online) over the course of a month.

Site: The State is housed in a 260,000-square-foot building, completed in 1988, three miles south of downtown Columbia. The State also serves as a printing site for USA Today, the Daily Gamecock, The Item (Sumter, SC) and for a portion of the Charlotte Observer.

Readership: Daily 268,374; Sunday 316,096; Past Week Print 461,047; Integrated Newspaper Audience (7 day print audience + 7 day online audience, unduplicated) 475,336 (Source: Fall 2009 Scarborough -- DMA Adults)

Circulation: 87,384 average daily circulation Monday through Saturday; 111,588 Sunday

Size: 44 pages daily; 100 pages Sunday

Single-Copy Sales: 17% of daily net paid; 29% of Sunday net paid

Production: 32 units of Goss Headliner Offset, installed in 1987; no upgrades since then except a web reduction from 54 inches to 48 inches

Color: Full-color capability; all daily and Sunday section fronts are color.

Websites: TheState.com

Average Monthly Page Views/Unique Visitors: TheState.com attracts 1.5 million unique visitors per month and more than 12.5 million average page views, and is South Carolina's most highly trafficked news website (Source: Omniture). TheState.com is an affiliate of CareerBuilder.com, Cars.com, Apartments.com, ShopLocal, Google and Yahoo.

Other Websites: In August 2010, GoGamecocks.com, a website devoted to sports at the University of South Carolina, was re-launched with new features and content. Content features include coverage of games and practice, press conference audio and video, exclusive interviews with players, coaches and recruits. Complete recruiting coverage on athletes from the Palmetto State, and student-athletes that South Carolina is recruiting. Text alerts from Gamecock games and breaking news stories keep Gamecock fans in the know at all times. For the die-hard Gamecock fan, GoGamecocks.com is available from anywhere, via the internet or mobile. GoGamecocks.com represents outstanding, exclusive coverage by The State's award-winning sports reporting team.

Recent Awards: Our journalistic quality has been recognized repeatedly across the nation and state, most recently as one of the top ten in the country for Sports and Business sections. Our strengths are in our outstanding visual journalism and our coverage of local news, the University of South Carolina, and state and local politics. View The State's most recent awards for outstanding journalism.

Community Involvement: The State is involved in a wide variety of community events through sponsorships and participation in board membership, including support of The United Way, Palmetto Health Foundation Walk for Life - Steps Against Breast Cancer and the Festival of Food and Wines supporting the Central Carolina Community Foundation.

Recent Issues of the Newspaper: please contact the front desk at (800) 888-5353.