Sprint Unlimited not a hit on TV

February 20, 2013 

The 2013 NASCAR season got off to a rough start last weekend, at least when it came to TV ratings. The Sprint Unlimited, formerly Budweiser Shootout, earned a 3.3 overnight rating on Fox Saturday night, down 18 percent from last year (4.0) and down 15 percent from 2011 (3.9). It was by far the network's lowest overnight rating ever for the event.

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