SNAPSHOTS: Columbia ‘color runners’ happy to help

March 3, 2013 

Here, runners run through one of the stations where they are color bombed with colorful corn starch during the Color Run in Columbia on March 2, 2013. The run is promoted as "the craziest, colorful 5K of your life." The event isn't timed and is open to all levels of runners. At points along the way, race volunteers throw colorful corn starch powder on the runners who start the race in white. At the race's end, everyone covered in color meets at Finlay Park where the participants toss more color packs on each other.


Billed as the “Happiest 5K on the Planet,” Columbia’s first Color Run had no winners or official times AND involved paint. Saturday’s runners through downtown wore white and by the end of the race were covered with a rainbow of colors as fellow runners and supporters tossed dyed cornstarch onto them as encouragement.

The Color Run, the single largest 5K event series in the nation, promotes healthiness, happiness and individuality. It debuted last year and was held in more than 50 cities, attracted more than 600,000 participants and raised donations for more than 60 local and national charities. Benefiting from Columbia’s run were the Historic Columbia Foundation and Girls on the Run.

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