Men’s film, brewery tour highlights ‘beauty’ of autism

Akron Beacon JournalMay 1, 2013 

  • ‘Lance’s Brewery Tour’

    For more details on the Kickstarter campaign to finance production of the documentary, go to and enter “Rare Brain” in the search box.

    Midlands Strides for Autism, a fun walk to raise awareness of and funds for individuals with autism spectrum disorders, will be held at 9 a.m. Saturday beginning at the Riverwalk Amphitheater, 121 Alexander Road. Registration begins at 8 a.m., $25 for individuals; families, $50. Activities also include live music, bounce house, Skipper the Clown, cornhole, ladder golf and resource fair. (803) 750-6988;

— Aaron Rice sees beauty in autism.

And he’s determined to share his view with others.

Rice, an actor, producer and director, will embark on a 1,500-mile brewery road trip this summer with his 55-year-old autistic uncle, Lance Rice of Vermilion, Ohio.

With a film crew from Rare Brain Studios in Los Angeles in tow, they will travel the Midwest visiting such places as MillerCoors in Milwaukee, Thirsty Dog Brewing Co. in Akron, Ohio, Great Lakes Brewing Co. in Cleveland and National Brewery Museum in Potosi, Wis.

The journey will be chronicled in the documentary and book “Lance’s Brewery Tour.”

For Lance, who started collecting beer cans as a teenager and whose passion is brewing history, the trip is a chance to fulfill a lifelong dream to write a beer book.

For Aaron, who has marveled at Lance’s near photographic memory about brewing, it’s an opportunity to create a legacy for his beloved uncle and at the same time change people’s impression of autism.

“There are lots of materials about the heartbreak of autism,” Aaron, 32, said in a telephone interview from his Glendale, Calif., home. “There’s not a lot out there about the beauty of it, and this is a beautiful story. It’s one that I think can give families hope that growth and development are possible — that dreams can come true for autistic individuals.”

Autism is a neurological disorder, affects social interaction, communication and behavior. The National Institutes of Health estimates that 1 in 88 children have some form of autism.

Earlier this month, which also is National Autism Awareness Month, Rare Brain launched a Kickstarter campaign online — complete with a video of Lance — to raise $130,000 for the documentary by May 8. As of last week, nearly $14,000 had been pledged.

Once the film is completed, Aaron will pursue international distribution.

Even if donations fall short, Aaron said they would find a way to make the film.

Aaron, who has performed with Second City in Chicago and Los Angeles, compared his uncle to Forrest Gump, the dim-witted character Tom Hanks played in the movie of the same name.

Lance, wearing glasses and an Ohio State University sweatshirt, is shown in the online video recounting the exact date he found his first beer can, Burger, on Kelleys Island in Ohio.

Lance whose hair is graying, also talks about belonging to breweriana associations and random history about different breweries.

He becomes excited as Aaron tells him on camera that they will travel to breweries.

“Sure,” he says. “Sounds good. Sounds good. Cause I’ve been wanting to do this for a long, long time.”

In a recent story, Lance said he’s excited about the upcoming trip.

“The MillerCoors brewery in Milwaukee, Wis., we’re going to visit and the Goose Island brewery in Chicago and the Latrobe in Latrobe, Pa., which is Pittsburgh Brewing Co.,” he told the newspaper. “I really haven’t visited as many breweries in a long, long time. With this, I’m looking forward to it.”

Aaron knows the documentary will not be easy to make.

Lance won’t take elevators. He borders on being agoraphobic and doesn’t do well around strangers.

Rare Brain has rigged a system to keep the film crew and cameras out of sight because Lance acts differently when the cameras are around.

“It’s really going to be a struggle for Lance to get out of his comfort zone,” Rare Brain Executive Vice President Chris Thomas said.

Lance’s passion for beer started as a teenager, when his brother Craig began collecting beer cans. He copied the hobby, and that’s when he found the Burger can.

Forty years later, Lance has more than 4,000 cans on display in his mother’s home, where he lives.

He enjoys beer and has a refined palate. He can tell you how the beer was brewed, the hops used and flavor profile.

With his career in the entertainment industry, Aaron said he has the ability to help one of those dreams come true.

“I hope it gives him something to be proud of,” he said, his voice cracking with emotion. “The most difficult thing to watch and observe as a family member is that he’s emotionally mature. He’s lost his father. He knows he’s not married. He knows he didn’t go to college. He knows he lives with his mother.

“But he doesn’t have the intellectual capacity to work beyond the hurt and the confusion. And as happy as he is sometimes, it’s hard for him to understand what his purpose is.

“On a personal level, what I hope happens is that he has a mile marker in his life that he can look back on and know that he accomplished something that he thought about for his entire adult life.”

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