snack cake revival

Twinkies to last longer than many remember

The Associated PressJuly 8, 2013 

Twinkies Shelf Life

Hostess Brands LLC says the spongy yellow cakes will have a shelf life of 45 days when they start hitting stores again July 15.

MARK LENNIHAN — associated press

— Twinkies don’t last forever, but they’ll have more staying power than most people remember when they return to shelves next week.

Hostess Brands LLC says the spongy yellow cakes will have a shelf life of 45 days when they start hitting shelves again July 15. That’s nearly three weeks longer than the 26 days the previous owner had stated as the shelf life for Twinkies.

A spokeswoman for Hostess, Hannah Arnold, says the change to extend the shelf life was actually made by the old company that went bankrupt, with the longer-lasting cakes first hitting shelves on Nov. 1 of last year.

But the old company went out of business and stopped production, meaning the Twinkies most people are familiar with had the shorter lifespan.

Arnold declined to say what changes were made to extend the shelf life, saying that it is proprietary information.

The New York Post also reported last week that Hostess will start freezing some cakes to extend their shelf life. That means Twinkies would be delivered to stores frozen so retailers can stamp expiration dates on them.

Hostess shuttered its factories this past November, after years of management turmoil and a failure to reach a contract agreement with its second biggest union. Its brands were sold off in chunks to different buyers; Twinkies and other Hostess cakes were purchased by Apollo Global Management and Metropoulos & Co., which also owns Pabst Brewing Co.

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