GREENVILLE, SC — After theyve become Army strong or aimed high or been among the few and the proud, veterans leaving military service often join the ranks of another band of distinguished Americans: entrepreneurs.
Veterans are 45 percent more likely to be self-employed than people with no military service, according to the Small Business Administrations Task Force on Veterans Small Business Development.
Being an all-volunteer service, it takes a lot for a veteran man or woman to go sign up, get on the bus, go to training and in most cases go through a war. They become fiercely independent, said Robert Rehder, director of the Veterans Business Outreach Center at Fayetteville State University.
The center, an arm of the Small Business Administration, serves eight Southeastern states, providing training, resources and counseling to veterans, their spouses and survivors who are seeking to start or sustain a small business.
We know that small business has to contribute in a very substantial way to an economic recovery, Rehder said. We want veterans to do it because they have some of the characteristics that were looking for in small business entrepreneurs.
Whether theyve served two years or 25, veterans have undergone extensive training and experiences that distinguish them from everyday civilians and prepare them for the minefield of business ownership.
Being part of a bigger thing to the point of some level of self-sacrifice thats what the military is and thats what entrepreneurialism is, said Kamran Popkin, owner of Swag Club, a local advertising and promotional products agency, and a veteran of the Navys intelligence service.
I use it every day, he said.
Barracks to board room
Census data from 2007 shows that at least 2.4 million U.S. businesses are veteran-owned, and industry organization National Veteran-Owned Business Association believes that number may be as high as 5.5 million.
Some of the things that you learn when youre in the military foster the idea for entrepreneurial spirit, said Matthew Pavelek, director of communications for NaVOBA. If youre good at being in the military, then a lot of the stuff that makes it challenging for business owners is something youre already accustomed to.
Local veteran entrepreneurs said those skills include intangibles like dedication, commitment and leadership.
The government supports you when youre in the service to grow and build, and then they support you to be in charge of something, said Rob Holloway, a retired Army pilot who now owns Holloway Aviation in Fountain Inn.
Usually by the time you retire, youve been in charge of a multitude of different things, so youre used to running things, used to running programs, he said.
Popkin, who was a platoon leader of about 80 as a man in his early 20s, said learning to lead at a young age was a boon to his future success as an entrepreneur.
As a teenage boy with a room full of teenage boys, there were some leadership roles to fill internally. How to manage and motivate other people with other agendas was critical, he said.
He instituted silly morale projects like prank week to keep up esprit de corps, a lighthearted approach he maintains at Swag Club, where chicken wing or cheese parties arent an uncommon occurrence.
Mission-oriented training also comes to bear on veterans lives as business leaders, they said.
The service person, even if theyre not an officer, just by their training, theyre naturally logisticians. Theyre naturally planners, Rehder said.
Anyone can follow a dream to come up with a business idea. The strategy is what makes the idea work, he said.
The veteran is used to thinking strategically. They dont do anything without a plan. They dont do anything without logistics in place. They dont do anything without knowing the territory and looking at the repercussions.
Jeff Bannister, owner of Serve-One process-serving firm and an Army medic during Operation Desert Storm, said being focused on the missions goal also encourages veterans to think creatively, a vital skill for entrepreneurs.
When it comes time to get the mission done whether it be get that patient on a helicopter, dress that wound, take that hill we can be way outside the box, he said.
Breaking from uniformity
The demands and regimentation of the military equip servicemen and women with skills they can carry to the workplace but also may constrict the individualism often embraced in the civilian world.
Service life is you get up in the morning, and you have a plan of the day that is already written out for you. You know where to go, what to do and what uniform to wear. That is not an entrepreneurial think tank, Rehder said.
On the other hand, Popkin said, the guidelines establish a standard but dont necessarily undermine the potential creativity of active and engaged military members.
Uniform Code of Military Justice, standing orders those things arent necessarily meant to make you an automaton. Its to give you a framework of behavior, he said.
Guys who are successful in the military have probably embraced something like self-discipline, self-control, understanding that as being part of a chain of command, youre not just taking orders, youre understanding a commanders intent statement. Thats powerful stuff.
Bannister said the rules are procedures that also can be used to make a business run more efficiently.
Ray Kroc, the man who built McDonalds into a success, was renowned for setting up systems in his business, ensuring that even the weakest member of any team could follow the procedures and succeed, he said.
That kind of process is common in the military, Bannister said, where systems are in place for tasks from large to small.
Enhancing the marketplace
The military experience has a profound impact on veterans-turned-entrepreneurs, and those veterans, in turn, affect the marketplace they inhabit.
After his retirement, Holloway initially took a job with an established military contractor, and it was there that he was first exposed to what he called ethical situations involved in the drive for profit.
Id never experienced anything like that, and nor did I want to operate that way, he said.
Two years later when he had the opportunity to start his own company, which does primarily military subcontracting to test-fly airplanes after maintenance work, he embraced a more military-driven approach, he said.
Rehder said characteristics that distinguish veterans in the marketplace also may be things that help them succeed.
They are on time and on task, he said.