Denny's opens new concept restaurant at military base

November 18, 2013 

— Spartanburg-based Denny's Corp. announced Monday that it has opened its first nontraditional military base restaurant at Nellis Air Force Base in Las Vegas.

The family-dining chain said the new Denny's Fresh Express store is operated in partnership with the Army & Air Force Exchange Service.

AAFES operates retail and convenience stores, gas stations, restaurants, theaters, vending and other businesses on military installations in all 50 states, five U.S. territories and more than 30 countries.

"We are honored to be partnering with the Army & Air Force Exchange Service to bring the nontraditional format of the ‘America's Diner' experience to U.S. military members and their families, providing them with our unique combination of everyday value and craveable, indulgent menu items," John Miller, Denny's president and CEO, said in a statement.

The company said its nontraditional concepts, including Fresh Express and Denny's AllNighter, use streamlined menus for locations where convenience and portability are critical. That includes colleges, airports, military installations, hospitals, travel plazas, food courts and other similar locations where Denny's Grand Slam breakfasts are served all day, as well as portable menu items for consumers on the go.

The Nellis Air Force Base store is apparently the first of many locations the company is hoping to open at U.S. military installations across the world.

"Denny's newest Fresh Express location demonstrates the success we are having delivering the Denny's experience in nontraditional formats," Greg Powell, vice president of concept innovation for Denny's, said in the statement. "We look forward to working with AAFES leadership to support their plans to expand the Denny's brand across their military installation operations."

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