ROCK HILL — Grammy-winning musician, actor, producer and entrepreneur will.i.am has joined the creative team at Rock Hills 3D Systems.
Avi Reichental, 3D Systems president and CEO, hired the founder member of the hip-hop band The Black Eyed Peas to inspire, shape and drive all of 3DS initiatives.
Will.i.ams official title with 3D Systems is chief creative officer.
3D printing lets you get involved, be a part of the creative process and the story of the items you make, said will.i.am in a press release. . For me its a dream come true to work with ... the company that invented 3D printing and launched an entire platform that all other industries depend on.
I am so thrilled to begin to fuse my creativity and experience with the technology that is poised to change how we create, make and express ourselves.
Will.i.am was born Williams James Adams.
The partnership started more than a year ago when will.i.am approached 3D Systems about a project he had, Reichental said from the Consumer Electronics Show in Las Vegas.
During numerous meetings over a years time, Reichental said he realized the two are kindred spirits, sharing many of the same passions.
After all these talks, I said, lets get into action, and he responded Im all in, Reichental said.
3D Systems, in a press release, said it hopes that will.i.am will help mainstream the use of 3D printing through major collaborations with creative brand partners, innovative global campaigns and educational grand challenges designed to grow the popularity of 3D printing.
Reichental said wil.i.am has great entrepreneurial instincts, especially in getting consumers to adopt new products.
Were excited to partner with a pop culture influencer of will.i.ams caliber who really gets 3D printing and its potential, Reichental said.
Reichental said he expects will.i.am to expand the companys efforts in the areas of fashion, music, sports and education. Both share a passion for expanding education through technology.
Will.i.am is also expected to influence the functionality of 3D Systems projects, Reichental said.
will.i.am is best known for his work with The Black Eyed Peas, who have sold 33 million albums and 58 million singles worldwide. His solo CD, #willpower on Interscope Records, was released in 2013 and includes worldwide platinum hit This is Love featuring Eva Simons, and Scream & Shout featuring Britney Spears, which shot to number one on the iTunes single chart and to the top three on Billboards Hot 100 chart.
As a producer, will.i.am has worked with Michael Jackson, Rihanna, Usher, Nicki Minaj, Britney Spears, David Guetta and film composer Hans Zimmer.
Reichental said will.i.am is someone who work 24-7 and brings his passion to everything he does. He will fit us into his schedule.