LEXINGTON COUNTY, SC — Chick-fil-A will open its newest Midlands restaurant in May at 4295 Sunset Blvd. Loyal customers know what that means: Another chance to win a years worth of meals on opening day.
The Atlanta-based chicken chain known for its mischievous bovine mascots that implore consumers to Eat Mor Chikin has been expanding heavily in the Columbia area for the past five years.
In 2009, a couple hundred customers camped out at a new standalone restaurant in West Columbia for a chance to win 52 free meal tickets for No. 1 combos a chicken sandwich, fries and a drink. The first 100 chosen by a lottery system after a 24-hour campout win the prize. The contest has a cult following wherever a new store opens.
Lexingtons store will feature a dual drive-thru and a childrens indoor play area with a section for toddlers. It will employ around 80 people.
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