BMW announces strong sales

Greenville NewsMarch 12, 2014 

BMW

BMW said its network of global dealers sold 141,093 vehicles in February, up 5.6 percent from the 133,631 the German automaker sold in the same month last year.

The company said Tuesday in its monthly sales report that the X3 sports activity vehicle assembled at BMW Manufacturing Co. in the Upstate was an especially bright performer in February, with sales up 15.5 percent to 23,980 units.

“February was another record month for us,” said Ian Robertson, head of sales and marketing for the Munich company.

He added that the sales momentum should continue in coming months as the BMW pipeline rolls out several new vehicles, which include the X4 sports activity coupe soon to begin assembly at the Greer plant, and the 2 Series Active Tourer and the 4 Series Gran Coupe that just debuted at the Geneva Auto Show. The X4 will be introduced to the world next month at the New York International Auto Show.

BMW brand sales totaled 124,839 for the month, up 8.9 percent, and 242,013 year to date.

But BMW lost its lead among German luxury competitors in February, with surging Audi reporting global sales of 242,400 vehicles in January and February.

“Competition in the premium segment is more intense than ever,” said Rupert Stadler, CEO of Volkswagen’s Audi division. “We’re ahead of our two main rivals in the first two months, but this doesn’t really interest me much. Our focus is on further growth.”

German rival Mercedes-Benz reported a 13.5 percent sales increase to 112,334 vehicles in February sales.

The company said it sold 104,968 Mercedes brand vehicles in February and 215,753 for the first two months this year.

BMW said its sales in the United States slipped 1.3 percent in February, in large part to the brutal winter weather that gripped much of the nation.

But the company said it maintained or increased sales in almost all regions of the world last month. Sales in Asia climbed 22.8 percent.

The State is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service