COLUMBIA, SC — Jamie Scott is offering up “a healthy alternative to cheese dip and margaritas” for Cinco de Mayo happy hour Monday when he opens his latest fitness studio just off of a growing Main Street.
Scott will offer classes at 4:30 p.m., 5:30 p.m. and 6:30 p.m. at Sweat, his new indoor cycling studio at 1125 Lady St. Visitors can stop by without a class reservation just to check out the new facility, but must register at SweatByJSF.com to take one of the stationary bicycle classes Monday.
Scott chose the fast growing location because he felt it would help him have the biggest impact on the city.
“That’s the main area for growth,” he said. “That was the best fit to reach as many people as we could.”
Main Street has been undergoing redevelopment for several years, with new residential, retail and businesses growth. The population of downtown is expected to triple in the next few years as student housing complexes are built.
Scott said he expects much of his clientele to be people who are living or working downtown and can walk to the facility on lunch breaks, after work or in between classes.
“We’ll have CEOs spinning beside students,” Scott said. “It will create this neat community feel.”
Scott implemented an online reservation system that allows clients to reserve a bike for a specific time slot or to participate in a class (see SweatByJSF.com). No membership is required.
“It’s all paid by the class,” Scott said. “In the 21st century gym model, people don’t want to be locked in (to a contract).”
Classes are on sale for $10 through Monday, but normally will cost $16. Packages also will be available.
Scott, a former football player at the University of South Carolina and former head football coach at Hammond School, also runs Jamie Scott Fitness in the Whole Foods-anchored Cross Hill Market, near where Devine Street becomes Garners Ferry Road.
His Columbia facilities are just the beginning of his plan to build his brand over the next few years, Scott said, starting with regional growth and eventually expanding further.
“I want to take it nationwide,” he said.