Disney adds Marvel heroes to company’s gaming series
Buzz Lightyear, meet Captain America.
Walt Disney Co. is adding several Marvel superheroes to its toys-meets-game series “Disney Infinity.” The company announced plans to bring such characters as Captain America, Iron Man and Thor to a new installment of the game. Disney acquired Marvel Entertainment in 2009.
“Infinity” utilizes real-life toy figures to depict Disney personalities in a sprawling virtual toy box where those characters can do things like race vehicles, create and play games and construct buildings, as well as embark on adventures in their own realms. Each figure stores and transmits the character’s history through a reader.
News Corp. will buy Harlequin romance novel publisher
News Corp. sees profit potential in the tales of princes, sexy soldiers and mysterious millionaires.
The publishing company controlled by media mogul Rupert Murdoch said Friday that it has agreed to buy romance novel publisher Harlequin Enterprises from Torstar Corp. for 455 million Canadian dollars ($415 million) in cash. Harlequin will become a division of News Corp.’s HarperCollins Publishers subsidiary and remain based in Toronto.
Founded in 1949, Harlequin publishes its steamy tales in 34 languages and sells them in over 100 international markets. Its titles include the works of more than 1,300 authors and it releases more than 110 titles each month.
Home sales picture shows America’s wealth divide
Million-dollar homes in the U.S. are selling at double their historical average while middle-class property demand stumbles, showing that the housing recovery is mirroring America’s wealth divide.
Purchases costing $1 million or more rose 7.8 percent in March from a year earlier, according to data released last week by the National Association of Realtors. Transactions for $250,000 or less, which represent almost two-thirds of the market, plunged 12 percent in the period as house hunters found few available homes in that price range.
Luxury-home sales are climbing as an improving economy and stocks that have almost tripled from 2009 lows bolster confidence among affluent buyers. At the same time, slow wage growth, tight credit standards and escalating prices are putting homeownership out of reach for many Americans. While investors drain the market of lower-end properties, builders are constructing more expensive houses that generate bigger profits.
Fruit of the Loom, Naked Cowboy team up
It’s a natural fit. Fruit of the Loom is launching its new boxer briefs for men with the help of Times Square favorite the Naked Cowboy.
The New York City fixture – real name Robert Burck – who reached fame by strumming his guitar clad in only his underwear, cowboy boots and a cowboy hat, will help launch the new line with promotions beginning Tuesday.
While he usually wears traditional white briefs, the marketing campaign will see him switch to Fruit of the Loom’s new underwear, which have tapered legs to prevent them from riding up.
An accompanying billboard on the Nasdaq Tower in Times Square will read, “Even the Naked Cowboy has changed his underwear.”
The briefs will be sold in several colors in Wal-Mart, Kmart and Target stores for $13.99 for a five-pack beginning this month.
The Associated Press and Bloomberg News contributed.