Shop Around

New Midlands retailer hawking USC, Clemson gear

krupon@thestate.com 803-771-8308June 19, 2014 

South Carolina players warm up before a game at Williams-Brice Stadium in Columbia.

TIM DOMINICK

Columbia has a new place for Carolina and Clemson gear, as well as a range of Southern lifestyle brands from Salt Life and Yeti to Lilly Pulitzer and Guy Harvey.

Palmetto Moon opened a new shop several weeks ago in the Village at Sandhill on Clemson Road at Two Notch Road in Northeast Richland.

Shoppers will get a chance to meet former University of South Carolina quarterback Connor Shaw and get his autograph from 5:30 to 8:30 p.m. Friday, June 27, at the store at 630-5 Promenade Place. Shaw will sign autographs for $20 or personalized autographs for $25. Proceeds will go to Children’s Chance, a statewide charity whose mission is to improve the quality of life for children who are battling cancer.

Fans are welcome to bring in their own items for signatures. The store also will have items available for sale to be autographed, including some exclusive USC merchandise, such as jerseys, helmets and prints. All of the Columbia store’s profits June 27 will be donated to Children’s Chance.

The 12-year-old chain has eight other stores throughout South Carolina, including in Charleston, Myrtle Beach, Florence and Greenville.

“We’re very excited about coming to the (state) capital. We’ve been working hard to find the right space in Columbia for the past two years and are eager to enter that market,” chairman and chief executive Robert Webster said in a statement. “The location is a natural. Our Florence store is 60 miles away and has been drawing Columbia residents for a while now.”

The USC and Clemson retailing market already is intensely competitive in the Midlands, including Jewelry Warehouse’s USC and Clemson outlets.

But store leaders say they were drawn to Columbia because they consistently have received requests on their Facebook page asking for a Midlands store and found Columbia-area shoppers were using their online store, which launched in October.

The new 4,300-square-foot space will be the company’s second prototype store, featuring a new design introduced in Mount Pleasant in 2013. The design “celebrates the South Carolina lifestyle and is centered on visual merchandising to enhance the shopping experience,” according to the company.

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