SCBT becomes South State Bank

rburris@thestate.comJune 27, 2014 

  • South State Bank re-branding by the numbers

    Business cards – 2,300 boxes of 500

    Name tags – 2,200

    Names on desks – 2,200

    Bank logo lapel pins – 2,500

    Mousepads – 2,500

    Pens – 25,000

    Letterhead stationery – 100,000

    Envelopes – 510,000

    Computer screen savers – 3,000

    E-mail addresses – 2,200

    Logowear/apparel – 2,300

    Deposit tickets – 1.5 million

    Withdrawal tickets – 750,000

    Savings deposit tickets – 250,000

    Savings withdrawal tickets – 250,000

    Brochures – 534,650

    Product names – 50

    ATM envelopes – 50,000

    Teller-line money envelopes – 1.5 million

    Night-deposit envelopes – 150,000

    Lollipops – 2,000 boxes

— Columbia’s SCBT officially became South State Bank on Friday, as it goes through the final stages of a $20 million rebranding effort.

The bank has unveiled a new blue and gold color scheme in all its promotional materials and signs at all its locations, including its headquarters office Friday at 520 Gervais St. in the Vista.

The rebrand program is designed to bring all the growing bank’s acquired properties under one umbrella, South State Bank.

Within the past four years, South State Bank has acquired six other institutions, including Charleston’s First Federal and banks in North Carolina and Georgia. Prior to the rebranding, the bank operated under five different names, depending upon the location.

On Monday, SCBT’s parent First Financial Holdings Inc. will change its name to South State Corp., and the ticker symbol, which currently is SCBT, will change to SSB, the company announced.

South State Bank has $8 billion in 2014, up from $2 billion in 2009.

The banks rebranding will include new bank cards and checks, which will be re-issued as they come up for renewal, the bank has said. The $20 million rebranding includes improvements such as new ATMs and cell phone deposits/

South State Bank has 139 locations and nearly 2,200 employees – including 600 in the Midlands.

Reach Burris at (803) 771-8398 Twitter: @RoddieBurris

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