New Trustus Theatre space to be named after Columbia ad executive

Posted on July 8, 2014 

Marvin Chernoff

PROVIDED PHOTO

A new piano bar and performance space at Trustus Theatre will be named after longtime support Marvin Chernoff, a Columbia advertising executive.

Trustus Executive Director Larry Hembree made the announcement Tuesday, saying that the space, to be called Marv’s, will be used for small musicals and a late-night gathering place.

“What a great legacy,” said Chernoff, who recently was diagnosed with Stage IV throat cancer.

Design for the space is under way. It will be open before and after Trustus productions and on evenings when the theater is dark.

Fund-raising for the space has started. Donors could get their signatures etched in a “It’s Happening Now” plaque, a tip to Chernoff’s 1998 attempt at a city slogan. “Oh well, I guess they can’t reject it this time,” Chernoff said in the news release.

Staff Reports

The State is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service