Business - Columbia Business Journal

Monday, Apr. 06, 2009

Lake Murray: Economy is not holding back region’s ‘crown jewel’

- and TIM FLACHkrupon@thestate.com tflach@thestate.com
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Lake Murray remains what many consider “crown jewel of the Midlands” even as suburban growth envelops it.

On its north side, people pay up to $2 million to live on its 650-mile shoreline and $250,000 to live in a neighborhood with access to it.

Homeowners come for the in-town resort lifestyle, schools touted as some of the best in the area and the commercial corridor on nearby Harbison Boulevard. Plus, about one of every two residents is college-educated, according to census data.

  • Story: Growing pains for Ballentine and Chapin
  • Story: Lake Murray area 101
  • The key players

    TOMMY BOOZER

    Who he is: Lake manager for South Carolina Electric & Gas Co.

    Background: Boozer, 56, has overseen lake operations for the Midlands-based utility for 23 years. That role makes him the public face of the Midlands-based utility’s standards for docks, environmental protection and other guidelines. Federal officials and utility executives set the standards, but Boozer often is asked for advice before adoption. Friends call him the “mayor of Lake Murray.”

    What he says: “We’ve got more people who enjoy living on the lake, so our regulations are getting tighter and tighter as we deal with water quality both for the lake and (lower) Saluda River.”

    JOHNNY JEFFCOAT

    Who he is: Lexington County councilman for the Irmo and Chapin areas for 13 years

    Background: Jeffcoat, 62, is a commercial and residential property manager and retired insurance agent. He plays a role in regional efforts to attract industry and jobs. But he also pays close attention to neighborhood views on projects.

    What he says: Rising land prices are a challenge in attracting new development to the area, but it’s not impossible. “I’d like to se a nice park for technology. We’re looking at a lot of ways and partnerships to make things happen.”

    STEVEN MUNGO

    Who he is: Longtime developer and home builder in Irmo

    Background: Mungo, 49, runs Mungo Homes with his brother Stewart. Their father started the business more than 50 years ago. The company — which has become the largest homebuilding company in the state — has built many of the homes and developed many of the neighborhoods in the area, including Friarsgate.

    What he says: “It’s not a dynamic market as it once was. It’s still a great place to live. It’s got great access to shopping, the lake.” Mungo said the area still attracts home buyers with higher education and income levels and is still the go-to shopping spot for many who live in downtown Columbia. But right now, it’s just maintaining instead of growing as the hot spot for growth has shifted to Northeast Richland.

    Les Tweed Who he is: A leader of the Ballentine-Dutch Fork Civic Association for the past decade

    Background: The association has served as a sounding board for several developments. That role lets it shape — and sometimes block — what comes.

    What he says: “There has not been the onslaught of requests as in the past. It seems like a lot of projects are lying dormant.”

    —Tim Flach and Kristy Eppley Rupon

Harbison is still where many new retailers want to enter the Columbia market despite competition from a recently booming Northeast Richland, commercial real estate agents say.

“That’s where they want to be,” said Mary Winter Teaster, broker-in-charge for commercial real estate firm CB Richard Ellis.

Some longtime residents view the growth as a mixed blessing as the area evolves from semi-rural to suburban.

“I like the convenience of having stores close by,” said Joy Downs, who has lived in the Ballentine area for 20 years. “I just wish it wasn’t coming so fast.”

HOW GROWTH IS SPREADING

Growth sprouted in the Harbison area two decades ago when the area started to develop with new homes.

And now retail growth is stretching out to smaller hubs.

A shopping center of three dozen stores anchored by a Wal-Mart is opening this fall at Broad River and Dutch Fork roads, a project that the town of Irmo reached two miles beyond its border to annex.

Other commercial centers are sprouting at Broad River and Kennerly roads in Dutch Fork and along Columbia Avenue in Chapin.

That partly reflects availability of utilities and roads able to handle extra traffic, said Eddie Wilder of Chapin, a real estate broker and former member of the Lexington County Planning Commission.

Chapin — some 15 miles northwest from Irmo and Harbison — will be the next boom area, Teaster said. Local officials there already are preparing for the growth, expanding the sewage plant and seeking to improve roads.

The economic downturn is stalling some projects, but that hasn’t stopped some residents from battling to control future growth.

Some Ballentine residents want to create a new town to have more local say over what is coming, a step sparked by backlash at Irmo’s extension to take in the Wal-Mart shopping center.

Homeowner groups also worry steady growth will environmentally damage the lake.

“Our concern is preserving its water quality, that it is not overwhelmed,” said Downs, executive director of the Lake Murray Association.

Other residents are battling proposals for new neighborhoods and questioning the need for new schools in outlying areas, calling it unwanted urban intrusion.

RETAIL, HOUSING HEAVY

Industrial growth is sparse, mainly because the area doesn’t have a large road corridor, such as the one along I-77 near Blythewood in Northeast Richland.

Land prices also are too rich for industry, making the area more suitable for retail and residential growth, real estate agents say.

The down economy is tempering growth. Empty storefronts like Circuit City in Harbison and Piggly Wiggly in Irmo are appearing.

Even as some businesses fail, others are taking their place.

“The area keeps getting a lot of looks,” said Ansel Bunch, an agent with CB Richard Ellis.

Those looks are translating into new stores and restaurants, such as a Japanese steak house in Harbison.

Part of that interest could be because average rental rates in the area are falling, Teaster said.

Rental rates for small shops dropped slightly in 2008, and rates for all spaces are expected to drop further as the recession lingers.

Lower rates could mean more opportunity for businesses that are new to the market or previously could not afford to locate in the area, agents said.

Whatever the reason development comes, no one expects the area’s luster to fade soon.

Tommy Boozer sees the changes that growth is creating in the myriad of new demands on SCE&G’s operation of a lake built 79 years ago for hydropower.

“More people are letting us know about what they see going on and asking questions,” said Boozer, who is SCE&G’s lake manager. “That’s all good.”

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