Prominent women of the Midlands will take to the runway on Friday, March 20 in the city of Columbia’s first Go Red Fashion Show, intended to raise awareness and funds for heart disease in women and the American Heart Association.
The show was originally planned for Feb. 27, but winter weather delayed the delivery of some dresses to be used in the show. The city decided to postpone the show until March 20, then next available date at the Columbia Metropolitan Convention Center.
The fashion show is a new addition to the city of Columbia’s ongoing support for the Go Red campaign, begun by the American Heart Association to increase awareness and raise funds for heart disease in women. Heart disease is the No. 1 killer of American women.
City Councilwoman Tameika Isaac Devine got the idea for the show last year at a conference in Florida. The conference put on a fashion show, similar to the annual show the American Heart Association holds during Mercedes-Benz Fashion Week in New York. This year’s show included singer Colbie Callait and “Orange is the New Black” actress Taryn Manning modeling red evening gowns.
Columbia’s Go Red Fashion Show will feature Devine, Columbia City Manager Teresa Wilson, Manning Mayor Julia Nelson and Carlisle Cooper, Miss South Carolina High School America 2015. They will be modeling fashions from local boutiques such as Carolina Couture, Revente and Entourage, as well as department store Macy’s, a national sponsor of the American Heart Association and the only chain store represented in the Columbia fashion show.
The pieces featured in the show’s finale will be designed by Sergio Hudson, a Midlands designer who won fashion competition show “Styled to Rock” and has gone on to design red carpet looks for celebrities, including singers Ledisi and Zendaya.
The event kicks off at 5 p.m. at the Columbia Metropolitan Convention Center with a wine and cheese reception. The fashion show will begin at 6 p.m. Tickets are $25, and all proceeds will be donated to the American Heart Association. Tickets can be purchased at City Hall (1737 Main St.), the Jabber and Isaac Law Firm (1419 Richland St.) or Carolina Couture (929 Gervais St.).
“It’s an event that people can come to after hours, dress up and see some great fashions,” Devine said. “We try and make sure all our efforts raise awareness for the issue. It’s a really nice time on a Friday afternoon for a good cause.”