What do Oprah, Solange Knowles and Alicia Keys have in common? Each has made peace with her Afro-ethnic-textured hair. “There are so many reasons why women choose to chemically straighten their hair, but once they realize how beautiful natural hair can be, they love it,” says Jessica E. Boyd, co-founder (with partner Maureen A. Ochola) and managing partner at QUENCH, a soon-to-be-opened beauty boutique for natural hair.
To celebrate all that is beautiful about what are often considered challenging tresses, the duo will be hosting a beauty pageant where 10 representatives of Columbia’s natural hair community will compete for the title of Miss Naturally Crowned Carolina. It’s Columbia’s first natural hair pageant. Although the pageant is sold out, you can still participate: Just download the MYAVANA app onto your iPhone and you’ll not only receive real-time pageant updates, but you’ll be able to vote for your favorite contestant.
Wondering how you can get your hair to look as great as theirs does: Just follow these tips from Boyd and Ochola:
For more information, visit quenchsc.com