New Trustus Theatre space to be named after Columbia ad executive

07/08/2014 11:18 AM

07/08/2014 11:19 AM

A new piano bar and performance space at Trustus Theatre will be named after longtime support Marvin Chernoff, a Columbia advertising executive.

Trustus Executive Director Larry Hembree made the announcement Tuesday, saying that the space, to be called Marv’s, will be used for small musicals and a late-night gathering place.

“What a great legacy,” said Chernoff, who recently was diagnosed with Stage IV throat cancer.

Design for the space is under way. It will be open before and after Trustus productions and on evenings when the theater is dark.

Fund-raising for the space has started. Donors could get their signatures etched in a “It’s Happening Now” plaque, a tip to Chernoff’s 1998 attempt at a city slogan. “Oh well, I guess they can’t reject it this time,” Chernoff said in the news release.

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