Darius Rucker brought more than his music and usual crew with him when he rolled into Conway for his concert Saturday.
The South Carolina native and Grammy award winning singer chose Conway as the back-drop for filming parts of a music video for his latest single, “Homegrown Honey,” which was released Monday. Scenes were filmed at the Rivertown Bistro in Conway on Saturday as well as at Coastal Carolina University before and during his sold-out concert at the HTC Center that night.
Rucker told the concert crowd that he couldn’t think of a better place to film the video than South Carolina, then sang the song twice during the show so crews could get the best footage. It’s unclear when the video will be released; Rucker’s reps could not be reached for comment Sunday or Monday.
But the filming has left those who participated excited to see the final take.
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“I’m excited about the new Darius Rucker video being shot in Conway and appreciate the national attention it will bring to the Conway community,” said Conway Mayor Alys Lawson, whose sister and brother-in-law own the Rivertown Bistro, where some of the video was filmed during the weekend.
The official Facebook page for Rivertown Bistro posted pictures of the filming and a status to “Keep an eye out for Darius Rucker's new music video! We're grateful that he chose our bar for a few of the scenes! We can't wait to see how it turns out!”
Rucker aimed to recruit extras for the filming Saturday at CCU by tweeting Friday night for fans to show up at 3:30 p.m. Saturday by the track at CCU and encouraged them to bring tailgate gear.
Brent Reser, social media and online coordinator for the office of university communication, said crews took the roughly 40 to 50 people who showed up for the tailgating inside the HTC Center, had them sign waivers to appear in the video then asked them to try to memorize the lyrics to “Homegrown Honey” that were posted along a hallway as crews prepped for filming.
Once the group was whittled down to an “intimate seven,” the group was told to just stand still and subtly acknowledge Darius as he passed by them, said Reser, who was initially there as a facilitator but ended up signing the waiver to be part of the video.
And for two CCU freshmen, the first week of college life ended with the ultimate unexpected surprise after they were chosen to be a part of the video.
Olivia Bertelson and Sydney Copeland-Goodman—neither of which were able to attend the concert — agreed the video shoot was an experience to remember.
Bertelson, who wound up with a selfie and a high-five from Rucker, said being in the video was “really, really cool” and although filming the video “took a while,” she admitted the wait was worth it.
“He’s a really nice guy,” she said “Everyone was welcoming and glad we were there.”
Goodman, 17, of Sicklerville, N.J., also got a high-five from Rucker. “I was the happiest girl on campus, he is such a great guy.”
Prior to Saturday though, the two weren’t very familiar with Rucker’s music: new, old or his past with Hootie & the Blowfish.
Bertelson said she was a “so-so” fan but also added “I’m from Illinois, and Rucker isn’t as big there as he is here.”
Reser, who admitted his fan status was “not too much” before Saturday’s shoot, said Sunday, “I’m going to love that song for the rest of my life.”
This isn’t the first music video to be filmed along the Grand Strand. Another country act, Dan + Shay, filmed the video for their first single “19 You + Me” in Myrtle Beach, and it was released in January. In previous years, Alabama and Kenny Chesney also have filmed in Myrtle Beach.