The Travel Channel show “Hotel Impossible” is returning to the Grand Strand this week for a stint at The Lancer Motel.
The show has a permit to film Monday through Friday, according to Lt. Joey Crosby with Myrtle Beach police.
Host Anthony Melchiorri, who is the epicenter of the show that gives owners of failing hotels a plan to success, routinely clashes on each episode with the owners over what needs to be done.
The episode will air sometime later this year, said Caryn Schlossberg, director of communications with the Travel Channel. She did not have an exact date Monday night.
The Lancer is located at 606 N. Kings Highway in Myrtle Beach.
The Lancer Motel was chosen partially because Melchiorri, host, enjoys helping family-owned businesses, according to Brian Leonard, vice president of programming & development for Atlas Media Corp., the production company for “Hotel Impossible.”
The show “looks for hotels in need, but with new stories, characters and problems that we can help the owners turn things around,” Leonard said.
Prestige Custom Homes of Myrtle Beach will be the exclusive contractor for the project, according to Joey Sewell, director of sales and marketing.
Aaron Supply, Gateway Supply, Trebor Industries and River City Electric will also be working with Prestige Custom Homes, Sewell said.
“We’ve been preparing for this for about a month, so things are going to be a little crazy until Friday,” Sewell said. “We’re just going to come in and do what Anthony (Melchiorri) tells us to do.”
Sewell said the show is great exposure for the hotel and Myrtle Beach, especially since the city was named the top summer destination by TripAdvisor.
“Travel Channel inspires people to travel, visit places all around the world and support local businesses of all shapes and sizes,” Leonard said. “We are happy with any exposure we provide Myrtle Beach because it is a popular destination location.”
This is the second episode “Hotel Impossible” has centered around a Myrtle Beach hotel. The show filmed at Waves Hotel – formerly The Carnival Motor Inn – in January 2014.
The Grand Strand has been the featured location of many reality television shows over the past few years.
“Restaurant: Impossible” filmed at Old World Italian Restaurant in Murrells Inlet in January 2013. The Food Network show features a failing restaurant transformed by celebrity chef Robert Irvine and his crew. The eatery closed in September 2013.
“Trailer Park: Welcome to Myrtle Manor” – which airs on TLC – premiered its third season in February; there is no decision on whether there will be a fourth season, Shannon Llanes with TLC, said last month.
“Party Down South” – which featured eight cast members aging from 21 to 33 years old – aired on CMT in January 2014 after a summer of filming in Murrells Inlet.
The show, which recently aired the finale of its third season, also filmed in Athens, Ga., and Biloxi, Miss.