If summer were broken down into a list of ingredients, a big scoop of it surely would be ice cream. There’s nothing that quite hits the spot like the cool sweet treat – unless you take it up a notch and blend in some premium spirits with premium ice cream the way J.B.’s Proof Alcohol Ice Cream does.
The Columbia-based company is less than a year old, but when CEO Jennifer Randall-Collins met the creator, J.B. Langley, he had been hard at work perfecting the recipe for 30 years in Harlan, Kentucky.
“You’ll see other products out there similar to us, but they’ve got like three percent alcohol,” said Randall-Collins. “What we’ve figured out is the ability to freeze 80-, 90- and 100-proof liquor.”
Available in close to 200 locations across the state, you can find it locally at places like Morganelli’s, Green’s Beverages, Total Wine, Liberty Tap Room, Nonnah’s, Grill Marks, Yesterday’s, Bohemian Home and Wine, Craft and Draft, College Mart and more.
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“We probably sampled this product in front of close to 10,000 people around the state over the last six to eight months,” said Randall-Collins. “All of our growth, all of our sales, everything has been completely organic and word-of-mouth.”
Nine rotating flavors incorporate four different liquors: rum, moonshine, bourbon and tequila.
“We rotate flavors out as it pertains to the season. So in the spring and summer, we lead with our lighter alcohols,” said Randall-Collins. “The vanilla rum and coconut rum are really big sellers, but so is the strawberry moonshine. The margarita is a brand new flavor that’s really going strong. In the winter months, we’ll bring back some of our bourbon flavors, but the chocolate bourbon is still available. It’s one of our best-sellers as well.”
Randall-Collins teased that they will soon release a new “very Southern” pairing, but in the meantime, there are more than enough flavors to sample.
This product line certainly puts a sweet spin on “pint night.”
J.B.’s Proof Alcohol Ice Cream
WHERE: Select locations around Columbia and the state
COST: Varies by location but averages about $10 a pint