Kenny Chesney can crowd downtown streets unlike any other performer.
"If you ever are in the Vista on his weekend, the streets are just jammed," Deirdre Mardon, director of the Congaree Vista Guild, said.
But Chesney only has the streets buzzing for one night.
Taylor Swift, Carrie Underwood and Martina McBride made the Vista streets crawl for an entire weekend.
"This is like what you'd call a perfect storm," Mardon said.
Vista stores, hotels and restaurants were the beneficiaries of business generated by one of the biggest concert weekends in recent memory.
One Vista restaurant had a late-night wrap party to celebrate the end of McBride's tour. The guest list: eight tour busses of people.
The Hilton Columbia Center, The Hampton Inn Downtown and Columbia Marriott were a few of the area hotels that sold out Friday and Saturday, the days Swift and Underwood performed, respectively.
The Inn at Claussen's was offering special rates to folks who identified themselves as concertgoers.
The concert wasn't the only event attracting people to Columbia: USC's top 10 baseball team played a series against Alabama.
It's safe to say this was a solid weekend for local businesses.
"It's got to be good because these are national acts," Ric Luber, president and CEO of the Midlands Authority for Conventions, Sports and Tourism, said. "Especially when (fans) can come to one community for three days.
"It makes it possible for a jam-packed weekend."
Concertgoers usually need something to do before and after the concerts, like shop and eat.
"Dinner before the performance and there's usually partying afterwards," Luber said. "It's as good as it gets."
Greg Harris, the operating partner of Liberty Taproom & Grill, beefed up the staff for the weekend.
"We're expecting a great weekend," he said last week. "We'll certainly get a bigger rush before the shows.
"I think it would've been better if it was spread out."
When Harris learned that some people bought tickets to all three shows, he brightened.
"Maybe we'll have a better weekend than expected."
The three concerts were almost too good to be true for Louis Messina, who owns The Messina Group, the concert promotion company.
"I'm shocked that there's three shows booked on top of each other," he said. "Normally we try to spread things apart."
Messina works with country music's biggest stars such as George Strait, Tim McGraw, Alan Jackson and Chesney. And let's not forget Swift, the genre's brightest star.
Columbia, Messina said, is a good market for country shows, so he thought the concerts would be successful.
"You have great fans in the market," he said. "It's a great destination city for a good time."
This weekend will rival, in terms of activity, the March to April stretch in 2004 when Aerosmith, Prince, Britney Spears and Chesney, among others, performed at the arena. But those concerts weren't of the same genre, and they weren't held on consecutive days.
"This is a little bit different. Quite unique and quite fabulous," said Tom Paquette, the arena's general manager. "That's a lot of success coming through here in three days, and very different acts."
Swift is a crossover star. Underwood is an "American Idol" whose actually lived up to the title, and McBride is a legendary singer.
The arena expected about 28,000 combined fans at the shows. Swift sold out with 13,000 fans and Underwood had a near-sold out crowd of 9,000. McBride's concert drew X,000.
Bruce Kunkel and Lee LaVallie, a Tampa couple that introduces themselves as Bruce Lee - get it? - got to see two of their favorite singers in Columbia: Underwood and McBride.
"She's my all-time favorite. I would love to meet her," Kunkel said about a half hour before Underwood's show.
They had just won extra seats to McBride's concert.
"They asked if anyone had a guitar pick," said LaVallie, who happened to have one of Swift's picks from her March 4 show at the St. Pete Times Forum, which LaVallie and Kunkel attended.
Even though they had seen Swift about two months ago, they would've liked to have had tickets to her Columbia show, too.
Kunkel and LaVallie are the type of concertgoers who like show up early and scut around the arena.
"When it's time for concerts, we usually show up almost an hour or two early," Kunkel said.
"We like to enjoy all the activity that goes with it," LaVallie said.
And that's good for business.