ontemporary young women’s retailer Bevello introduced itself Thursday to the Columbia market as the expanding chain moves to stake its claim in South Carolina’s major cities.
A grand opening at Trenholm Plaza in Forest Acres signals the Raleigh-based chain’s second store after Greenville, with a downtown Charleston location slated to open in March.
Bevello, a small quasi-regional chain, has 27 stores in Texas, Illinois, Virginia, Georgia, Alabama and the Carolinas.
Lyle Darnall, managing director of Eden’s Columbia office, said Bevello is well regarded, offering apparel, shoes, accessories and gifts from established fashion collections to up-and-coming new designers. About a half-dozen more stores are scheduled to be opened.
“This will be their store for the market,” said Darnall, whose firm owns Trenholm Plaza and manages, develops and operates retail shopping centers up and down the East Coast.
“Our leasing group has worked really hard to bring in new and different retail to Columbia, and especially Trenholm Plaza,” Darnall said. “And this is just another example of a one-and-done-type offering here in Trenholm Plaza.”
Bevello joins J.Crew, a family apparel store, and Anthropologie, which sells women’s clothing, accessories and home decor, to occupy space left by the departure of discount bookseller Books-A-Million.
Located in the heart of a thriving residential area, Trenholm Plaza underwent a major renovation in 2008-09, Darnall said. Renovations were designed to increase pedestrian connectivity and easier access to other businesses.