It has become clear that AT&T views T-Mobile US, a smaller carrier, as a threat.
AT&T on Friday made an announcement aimed squarely at T-Mobile customers: If they switch to AT&T from T-Mobile, they can receive up to $450 in credit to spend on devices or services.
To receive up to $250 in credit, T-Mobile customers will have to trade in their smartphone. The trade-in value will depend on the type of phone and its condition.
Then, T-Mobile customers can get $200 more credit after selecting either an AT&T plan called Next, which gives customers a chance to upgrade to a new phone after one year, or its Mobile Share Value plan, its contract-free plan.
T-Mobile is expected to announce next week at the International Consumer Electronics Show in Las Vegas that it will cover the costs of customers’ termination fees when they switch to T-Mobile.