Columbia communications and advertising firm Chernoff Newman is expanding into North Carolina through a merger with Charlotte’s Carolina Public Relations.
The merger will give Chernoff Newman, which also has offices in Charleston and Orlando, Fla., a foothold in the North Carolina market, said company chairman and chief executive Lee Bussell.
“Carolina Public Relations is a traditional public relations firm,” he said. “With our platform of services, advertising and interactive social media, we will be able to provide their clients and other North Carolina businesses with a broader range of services. And it provides a gateway into North Carolina for the combined company.”
Carolina PR’s longtime principals, Adam Bernstein and Louise Dixon, will become part of the ownership group of the combined firm. Sig Huitt, a founding partner, will continue as a senior counselor, according to a press release. Chernoff Newman vice president and chief brand strategist Tye Price and creative director Heather Price also will become part of the ownership group, the release said.
Chernoff Newman was formed in 1971 and specializes in a number of areas, including health care, energy, food and beverage, education and workforce development, retail, financial/insurance and issue management.
Carolina PR was founded in 1983 and offers strategic public relations and communications counsel and support services, specialized services in news media relations, social media, crisis communications, marketing communications, corporate communications, employee communications and community relations.
“Joining Chernoff Newman expands the breadth and depth of strategic communication counsel and creative services that we can deliver,” Carolina PR’s Bernstein said in the release. “Together, Carolina PR and Chernoff Newman are stronger, deeper and smarter.”