April 11, 2014

Demand for Disney’s ‘Frozen’ dress surprising

Retailers didn’t order enough of the gowns, said Dena O’Loughlin, director of marketing for Disney-licensed girls costumes at Jakks Pacific in Malibu, Calif., which sells to mass-market chains such as Wal-Mart Stores and Target. Stores sold out in January of Jakks’ version – suggested retail price: $20 – and the company is bringing in reinforcements by air and boat from factories in China.

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