Business

April 11, 2014 8:06 PM

Demand for Disney’s ‘Frozen’ dress surprising

Retailers didn’t order enough of the gowns, said Dena O’Loughlin, director of marketing for Disney-licensed girls costumes at Jakks Pacific in Malibu, Calif., which sells to mass-market chains such as Wal-Mart Stores and Target. Stores sold out in January of Jakks’ version – suggested retail price: $20 – and the company is bringing in reinforcements by air and boat from factories in China.

Related content

Comments

Videos

More Videos

Edna's #1 is closing 01:46

Edna's #1 is closing

Moe Levy's Army Store Moves to New Location 01:06

Moe Levy's Army Store Moves to New Location

Fifteen new Dairy Queens coming to Columbia South Carolina, Here's what they'll look like 00:51

Fifteen new Dairy Queens coming to Columbia South Carolina, Here's what they'll look like

VIDEO: NYT: Is Apple Right in Defying the F.B.I.? 01:35

VIDEO: NYT: Is Apple Right in Defying the F.B.I.?

VIDEO: Driverless car impresses 00:46

VIDEO: Driverless car impresses

VIDEO: Life After Walmart in Winnsboro, SC 01:52

VIDEO: Life After Walmart in Winnsboro, SC

VIDEO: The Historic Arcade Mall on Main Street 01:14

VIDEO: The Historic Arcade Mall on Main Street

South Carolina Ports Wando Welch Terminal on Charleston Harbor 01:14

South Carolina Ports Wando Welch Terminal on Charleston Harbor

VIDEO: Crouch Distilling - Craft Whiskey in Columbia South Carolina 01:18

VIDEO: Crouch Distilling - Craft Whiskey in Columbia South Carolina

VIDEO: Lexington S.C. company wins EMMY for software that creates trees for movies 01:08

VIDEO: Lexington S.C. company wins EMMY for software that creates trees for movies

VIDEO: Peanut Harvesting 00:59

VIDEO: Peanut Harvesting

Share Video

Editor's Choice Videos