Columbia’s SCBT officially became South State Bank on Friday, as it goes through the final stages of a $20 million rebranding effort.
The bank has unveiled a new blue and gold color scheme in all its promotional materials and signs at all its locations, including its headquarters office Friday at 520 Gervais St. in the Vista.
The rebrand program is designed to bring all the growing bank’s acquired properties under one umbrella, South State Bank.
Within the past four years, South State Bank has acquired six other institutions, including Charleston’s First Federal and banks in North Carolina and Georgia. Prior to the rebranding, the bank operated under five different names, depending upon the location.
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On Monday, SCBT’s parent First Financial Holdings Inc. will change its name to South State Corp., and the ticker symbol, which currently is SCBT, will change to SSB, the company announced.
South State Bank has $8 billion in 2014, up from $2 billion in 2009.
The banks rebranding will include new bank cards and checks, which will be re-issued as they come up for renewal, the bank has said. The $20 million rebranding includes improvements such as new ATMs and cell phone deposits/
South State Bank has 139 locations and nearly 2,200 employees – including 600 in the Midlands.