What toys are hot for the holidays? Just ask Mom.
Actually, ask lots of moms. That’s what Amazon.com did recently when it created an ad hoc focus group called “Amazon Mom.”
Nearly half a million moms weighed in on what toys would be hot with their tots this year. Their Top 50 picks – featured prominently on the toy guide section of the giant online retailer’s website – range from a web-slinging Spider-Man to a “Frozen” ice-skating Elsa doll.
Lisa Diaz, of the tiny city of Belton in South Carolina’s Upstate, unknowingly became part of that marketing push last month after posting a comment on how much her son would like a train set shown on an Amazon social media page. The company took her feedback – along with that from 400,000 other moms who post on one of the company’s Facebook pages – and distilled it into a “Mom Picks 2014” list of 50 top toys and games for the end-of-year period.
“It means that other moms and everybody can have a voice,” said Diaz, 34, who added that she didn’t realize the full extent of what she was doing by posting her comment. “I think it’s neat.”
Here’s a sampling of some of this year’s picks:
Bloomberg News and staff writer Kristy Eppley Rupon contributed.