Could less be more appealing to some consumers?
Coca-Cola Co. will introduce 90-calorie slim cans of Coke in 2010 as part of a broader effort to adjust to the demands of consumers trying to make better decisions about their health.
The new cans will be smaller than a 12-ounce can, which has 140 calories.
The company did not say how much the new cans will cost.
The move comes as health care advocates point to soft drinks as a factor leading to obesity. Some politicians and watchdog groups have suggested taxing soft drinks to help pay for health care reform.
In addition to the new slim cans, Coca-Cola announced last week it would put caloric information on the front of almost all of its global packages by the end of 2011.
Coca-Cola also said it is working with industry associations, food and beverage manufacturers, retail partners and other allies in the Healthy Weight Commitment Foundation to launch programs to help reduce obesity by 2015.
Some other members of the group include PepsiCo, General Mills, Nestle USA and ConAgra.
- Cox Newspapers