The Palmetto tree logo you find daily atop the front page of The State newspaper and on thestate.com is one of South Carolina’s most enduring “brand” images.
Most successful brands share two qualities: They keep their promises, and they embrace change.
The State has done both since its founding in 1891.
Each day, we provide authoritative, trusted journalism based upon professional, verifiable, fact-based reporting. That commitment is undiminished by the passage of time. It is at our core. It is our hallmark.
But how we deliver news and information changes as we deploy new technologies to meet the evolving expectations of our customers and our community.
Our news-gathering team is the largest in the area. By far. The quality content they produce is available on newsprint, in magazines, on websites and by mobile devices such as smart phones and digital tablets. Over the course of a week, we reach more adults in the Midlands than any other local news source. By far. We believe our work is important. We believe it has value.
Beginning Dec. 4, we will follow more than 300 newspapers in South Carolina and across the nation by charging a fee to access the content on our websites and mobile sites. Under this arrangement, our digital content will become part of a package of subscription offerings to new and existing customers. Current subscribers to the printed newspaper will continue to receive access to our digital products at no additional cost until their current subscriptions expire. Upon renewal, print newspaper subscribers will receive access to our digital products for $2.77 per month. Customers who do not subscribe to the printed newspaper will pay $8.95 per month for digital access.
I encourage print subscribers to activate their digital accounts on Dec. 4. Current print subscribers who do not want digital access can opt out of the digital plan when their subscriptions are due for renewal.
Our digital “platforms” will continue to offer an easy-to-navigate replica (the E-edition) of The State available by desktop, laptop and tablet. Our digital products also provide an array of articles, blogs, photographs, video galleries, forums, surveys, updates and breaking-news offerings that expand the content offered in the printed newspaper.
In addition, our smart phone apps will keep you up to date on the latest news and information.
Over the next few weeks, we will share more information about our changes, including a Q&A on our website.
We thank you for reading The State – in print or on other platforms that suit you. Please know that we remain committed, as we have for 121 years, to delivering news, information and commentary that informs our community and contributes to an improved quality of life.
Henry B. Haitz III is president of The State Media Co. and publisher of The State Newspaper.