Business

February 3, 2013

USC grad's Super Bowl Doritos ad is finalist

An Irmo and USC graduate's team was a winner of PepsiCo's Frito-Lay's Doritos "Crash the Super Bowl" ad competition.

Pierce Cook worked as the cinematographer on the ad, which can be seen below. PepsiCo has run the contest for seven years, in which consumer-produced ads promoting Doritos square off. One ad chosen by fans through online voting and one ad chosen by the company air during the game.

Cook's team's ad and an ad featuring a goat were the winners this year.

"Fashionista Daddy"

"Goat 4 sale"

A Super Bowl ad and ad commentary playlist:

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