College football fans had to see this coming.
With the new rule issued by many college stadiums including Williams-Brice earlier this year that only clear bags would be allowed inside on game days, innovative companies have taken advantage of a new sales opportunity with new products to fit the bill and help female fans follow the rules while still displaying their school pride.
As one of the primary clear bag suppliers for the NFL, Pittsburgh-based Little Earth Productions is introducing new bags to the college market. A long-time NCAA licensee, Little Earth has created an assortment of Gamecock-themed, stadium-approved bags to choose from, with various styles and sizes for all types of fans.
Little Earth's Clear Envelope Purse sells for $19.99 and has a chain so that it can be worn over the shoulder or as a crossbody. The Clear Waist Pack/Crossbody ($24.99) also has a chain strap and is convertible from a waist pack to a crossbody for multiple looks.
For those looking for a larger bag, the Clear Crossbody Carryall ($19.99) features a zipper and adjustable strap and has a detachable wristlet inside, which can be used for smaller, more personal items.
"Fans are very passionate about college sports, and these new bags allow them to get through game-day security quickly, but they’re also trendy at the same time," said Rob Brandegee, CEO of Little Earth. "Women want to look fashionable, yet show off their team spirit – and these bags allow them to do that in style."