Doctors Care, one of the pioneers in the field in 1981, has evolved into a mix of family medicine practice and urgent care.
The company business model was based on providing convenient care, taking walk-in patients until 8 p.m. on weekdays and offering weekday hours. Changes in the health care industry have only proved Doctors Care’s leaders had a good idea.
“Ten years ago, you could go to an ER and have a $100 deductible,” Doctors Care CEO David Boucher said. “The average price for an emergency room visit today is $950, $1,000. In deductibles, it’s not uncommon to have a $500 out-of-pocket for visiting an emergency room.”
If the ailment isn’t a life-or-death emergency, patients can get treated at a Doctors Care for a fraction of that.
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The business model has come almost full circle. Some patients now want Doctors Care to make appointments.
“If we did that we wouldn’t have an urgent care business,” said CEO David Boucher. “Within a week, we’d be appointment-only.”
But Doctors Care is working on a smartphone app that will allow pre-registration to speed up the process.
“I believe it’s not the big that eats the small,” Boucher said, “it’s the fast that eats the slow.”