MEDcare Urgent Care: Physician-led effort fills urgent-care niche
10/20/2013 12:00 AM
10/20/2013 12:55 AM
MEDcare Urgent Care’s founding emergency room physicians in 2006 saw emergency rooms crowded despite long waits and expensive, and indecipherable, costs for procedures. They felt there had to be an alternative.
“We saw a tremendous opportunity to disrupt a system that just wasn’t able to keep up with changing consumer needs and demands,” said CEO Dr. Radwan Hallaba.
Thus, MEDcare focuses on urgent care for conditions that might not be full-blown emergencies. Massive head injury — head to the hospital emergency room. Badly sprained ankle on a Sunday afternoon — MEDcare is a quicker, cheaper option.
MEDcare offers a broad array of services with a full-service in-house laboratory, digital radiology, CT technology and transparent self-pay pricing.
With the retail medicine niche filled by companies with roots in insurance companies or pharmacies, the MEDcare founders also saw an opening for a physician-led effort.
“We like the fact that ours is a company run by physicians for patients,” Hallaba said. “Ultimately, we believe it’s easier to teach a physician how to run a business than it is to tell a businessman how to take care of patients.”
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