Spring break sparks surge in tourism

03/17/2012 8:34 PM

03/17/2012 8:34 PM

This March is turning out to be the busiest in years for the local tourism industry.

Families have long visited the area during what local tourism experts fondly refer to as “spring break season,” though this year the trend is especially noticeable.

“This March really came in like a lion for us,” said Bill Haley, vice president of marketing for Resort Rentals of Hilton Head. “Spring break is definitely a big influence this time of year, and we’ve been much busier this March than last year.”

Haley said his occupancy rate was up 15 to 20 percent from March 2011, suggesting the trend is so far proving immune to any effects brought on by this spring’s soaring gas prices.

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