COLUMBIA, SC S.C. Attorney General Alan Wilson announced with ride-hailing company Uber and Mothers Against Drunk Driving (MADD) a new partnership to reduce drunk driving in South Carolina and make it a state "where a safe, reliable ride is always within reach," according to an Uber release.
The partnership, called SC: Smart Choice, will utilize state leaders, community members and organizations to reduce the rate of driving under the influence (DUI) incidents. South Carolina has the ninth highest number of drunk driving-related deaths in the U.S., according to the National Highway Traffic Safety Administration, and had 24,000 DUI arrests statewide in 2013.
SC: Smart Choice is intended to raise awareness about the dangers of drunk driving and the available alternatives when someone has had too much to drink, including taking an Uber ride. Uber will partner with colleges and universities in South Carolina to create safe ride programs for students; place placards for Uber in bars, restaurants and hotels in its South Carolina service locations; and partner with military bases to provide rides for service members.
"Through this partnership, we can educate South Carolinians about safe alternatives, like Uber, to getting behind the wheel while intoxicated and hopefully making drunk driving an issue of the past," Wilson said in a statement.