As a life member of the Salvation Army Advisory Board of Columbia who has worked as a Salvation Army volunteer in many capacities over the past 55 years, I can say with assurance that humility and service are at the core of the Army’s ministry.
Contrary to the assumption of the Dec. 31 letter “Salvation Army shouldn’t brag so much,” the branding message, “Doing the Most Good,” is not intended to be a statement of comparison to any other organization. It is an internal directive — a marching order. The underlying action plan of the Salvation Army’s effort in any mission is determined by the principle that the plan of action should be the one that will “do the most good,” without regard to who gets credit.
Very often, doing the most good involves collaboration with others with like-minded intentions for solving or remediating problems. Helping is not a contest, it is a way of life.
Early in the history of the Salvation Army, its emphasis was communicated clearly to its worldwide membership by the one-word Christmas telegram sent by the founding general, William Booth: Others.
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Robert F. Fuller