Some University of South Carolina students recently provided a creative dose of assistance to several area charities.
Members of the School of Journalism and Mass Communication’s Creative Leadership class held the annual CreateAthon@USC last week. As part of the academic outreach, students provided strategic communication tools – including logos, posters, brochures, and web strategies – at no charge to eight area nonprofits.
“Most of the nonprofits in our community don’t have marketing communications expertise in-house or the budget to hire the caliber of talent we’re giving them,” said advertising professor Karen Mallia, who oversaw the project. “They put nearly all their funding into direct services.”
Nonprofits receiving creative services this year included 4Ward (formerly Columbia’s Cooking!), The Arc, Epworth Children’s Home, Hidden Wounds, PASOs (S.C. Educational Foundation), SCORE Association, Palmetto Animal Assisted Life Services (PAALS) and the Ronald McDonald House Charities of Columbia.
The charities were selected from 29 applicants to receive the free marketing services.
USC’s first CreateAthon was launched in 2013 and provided marketing and communications services valued at nearly $150,000 to six South Carolina nonprofits.
Help for the holidays
The program helps alleviate some of the holiday stress for families of children with cancer or a blood disorder.
Children’s Hospital provides wish lists of patient families who are struggling financially to individuals and community groups interested in offering help. Volunteers are then assigned a family and asked to buy and deliver Thanksgiving and/or Christmas items.
To adopt a family, contact Carson Gross at (803) 434-3533 or Carson.Gross@PalmettoHealth.org
MLK Dream Keeper Scholarship nominations
The award recognizes exemplary displays of committed service to the tenets of Dr. Martin Luther King Jr., including social responsibility, political empowerment, diversity, racial harmony, nonviolence and unselfish service.
Nominees must be age 18 or younger, enrolled in school and have at least a 2.0 grade point average. Winners will be announced at the city’s annual Dr. Martin Luther King Jr. Celebration Jan. 19 at the Martin Luther King Jr. Park and Community Center.
Applications are available online at www.columbiasc.net or at any city community center. They can be returned in person or mailed to the City of Columbia Parks and Recreation Department, 1111 Parkside Drive, Columbia, SC 29203. Applications must be postmarked by Jan. 2.
For more information, call Shireese M. Bell at (803) 545-3100.