Tom Ervin, a former state lawmaker and judge running against Gov. Nikki Haley in the GOP primary, released his first radio ad Friday.
"Putting South Carolina first is a fight worth having," the ad says. "Tom Ervin will protect our children, cut our taxes and restore integrity in Columbia."
The ad introduces the 62-year-old Greenville attorney and radio-station owner, who filed for the race on the day before filing ended Sunday.
Ervin said Monday that he put $108,000 of his own money in the campaign.
The commercial will air on 65 radio stations statewide that his campaign described as a "six-figure" buy.
The transcript of the ad, provided by Ervin's campaign:
Looking for a new governor in South Carolina, meet Tom Ervin
He’s a former prosecutor and circuit court judge
An advocate for children
A respected small businessman
Tom Ervin is a conservative Republican
Born and Raised in South Carolina
Running for Governor because he believes we can do better
Compassionate and conservative
Tom Ervin is pro life
Tom Ervin will always put South Carolina first
And leave the national politics and games to the others
Tom Ervin has never backed down from a fight, never will
Putting South Carolina first is a fight worth having
Tom Ervin will protect our children, cut our taxes and restore integrity in Columbia
So, stay Tuned SC Republicans
In the coming weeks you’ll hear some good, conservative ideas