The Buzz

June 19, 2014

Henry McMaster launches TV and radio ads for Lt. Gov. runoff

The Buzz

A blog from The State's political team of Cassie Cope, Jamie Self and Andy Shain. Email tips to

GOP lieutenant governor challenger Henry McMaster debuted new television and radio ads Thursday for next week's runoff.

The television ad touts the former S.C. Attorney General's efforts to fight the Affordable Care Act and his ties to Republican Gov. Nikki Haley, who appointed him to the State Ports Authority. He also co-chaired her ethics reform task force.

"I am ready to stand with Gov. Haley to root out corruption, protect our seniors and fight for lower taxes," McMaster said in that includes his wife, Peggy, and his bulldog, Boots.

The radio ad aims to appeal to conservatives, noting his appointment as U.S. Attorney by President Ronald Reagan.

"For our next Lieutenant Governor, South Carolina needs a proven leader who’s ready to fight for our values," an announcer said. "That’s Henry McMaster a battle tested conservative."

The McMaster campaign did not release the amount spent on the ads.

McMaster led the four-candidate field with 44 percent of the vote in the June 10 primary. He faces third-place finisher, Columbia businessman Mike Campbell, who received 24 percent of the vote. Second-place finisher, retired Charleston developer Pat Mckinney, dropped out.

The winner of the runoff on Tuesday will meet Democratic State Rep. Bakari Sellers in November.

Henry McMaster lieutenant governor TV ad

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