Friday letters: Television news is a business

07/11/2014 12:00 AM

07/10/2014 5:12 PM

WIS-TV's decision not to renew the contract of one of its anchor people should not be a surprise.

But it is, perhaps because many viewers don’t understand that television news is a business. It is a business that relies on advertisers who desire an audience. And when one of those anchor people fails to deliver the eyeballs of the desired demographic, change occurs.

What we are witnessing now is change. It’s not the first time, and it won’t be the last. Protests at the station won’t affect the decision. Perhaps it’s past time that people consider whether TV is the best place to get their news.

Frank W. Baker


Editor's Choice Videos

Join the Discussion

The State is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Terms of Service