Palmetto State Armory recently released a statement in support of the Second Amendment that included this sentence: “It is our hope that we can approach this negativity with humanity and both sides of the argument can come together and have a civil and intellectual conversation that continues to make this amazing country better.”
While I commend the business for encouraging civil and intellectual discourse, it has a long history of promoting anything but. Palmetto State Armory has sold AR-15 lower units inscribed with the words “You Lie!” — a line made famous when it was shouted at President Obama by U.S. Rep. Joe Wilson. How does this tacky and offensive marketing encourage both sides in civil and intellectual discourse?
This is not Palmetto State Armory’s only foray into offensive marketing. Every Christmas the people of this state are subjected to billboards that appropriate Christianity to sell guns. Perhaps the most disgraceful of these reads “Silent Night” with the picture of a pistol and an attached silencer.
Christianity is a faith of peace, love and forgiveness. It has no place in gun marketing.
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The discord the owners foster is ripping this community apart. I commend to them the Sermon on the Mount, and I challenge them, if they truly want to encourage healthy discussions, to stop promotions that sew political hate and division.
And for God’s sake, never put those Christmas billboards up again.
Rev. H. Pickett Wall
The State publishes a cross section of the letters we receive from South Carolinians in order to provide a forum for our community and also to allow our community to get a good look at itself, for good or bad. The letters represent the views of the letter writers, not necessarily of The State.