USC running back Marcus Lattimore is behind only Stanford quarterback Andrew Luck in the first Heisman odds for 2011 released by the SBG Global sportsbook.
Luck is the favorite at 5-2 odds. Lattimore is next at 5-1 along with Michigan quarterback Denard Robinson.
They are followed by Oregon running back LaMichael James and Oklahoma quarterback Landry Jones at 6-1.
Oklahoma State wide receiver Justin Blackmon is at 10-1.
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Lattimore said last week that he welcomes any Heisman speculation and that winning the award is one of his goals as a sophomore.
Among others, Boise State quarterback Kellen Moore, a Heisman finalist last year, is not listed. Georgia quarterback Aaron Murray is listed at 45-1.